Digital Art and the Metaverse: Benefits and Challenges

As a concept that is somewhat under emergence, the notion of Metaverse varies across different academic articles. Yet there shared view on benefits to its ongoing implementation, particularly for digital art, where technology can provide new metric artists showcase and sell their artwork global audience with minimal barriers, consumers have an unbounded experience not limited by physical space or museum entry fees. In this article, contribution provided broader conversation about future art role in shaping our online culture. We discuss Metaverse, structure, artificial intelligence (and limitations) holds art. For case study, we develop 3D gallery housing collection generated using artificial-intelligence-based techniques such as diffusion models. A total 67 individuals are surveyed from three pools (two in-person one online-based), questions relating intelligence. Findings include majority participants were familiar overall, they had predominately optimistic both use support 85.3% having already seen artwork. The identification consumer segments further highlights importance finding customised solutions, considering consumers’ heterogenous preferences AI-generated Research presented article will be beneficial those looking explore virtual galleries, findings highlight potential democratising force world.